inbound marketing strategy

Take Your CPA Firm to a New Level by Going Digital

Although accounting remains an in-demand service, you’re still missing a lot if you don’t have a digital presence. In fact, your competitors can outpace you, and you run the risk of losing clients.

But when and where can you start? Do you need a website or an app? Take your firm to a new level with these ideas:

1. Build a Local Website

Having a website is good, but designing it for the local community is better. For one, you are less likely to receive clients outside of your state, more so from other countries. Second, in reality, clients prefer to do business with companies close to them.

Based on Google Trends data, the search term for “accountant near me” peaked at 100 sometime in the first week of February 2020. This is understandable since it’s already tax season.

However, fast-forward to August, the popularity reached an index of 49. Although this means the keyword is half as popular as the previous months, it is still a great score. After all, it’s still way far from the next tax period.

What does this data suggest? A good number of individuals or businesses within your local community needs your service regardless of the month or accounting period.

2. Strengthen Your Social Media Presence

Social media isn’t for the millennials or Generation Z alone. In 2015, a Pew Research study revealed that over 70% of parents were on Facebook. Big brands and firms own a Twitter account, while LinkedIn is full of executives, startups, and multinational organizations.

In other words, your market is active on social media. That’s why your accounting firm needs to be there too.

Using social media for business, though, requires more than occasional posts. It demands engagement, consistency, and analytics. All these could be time-consuming and challenging for your firm.

To address this, consider hiring experts in financial social media management. Why shouldn’t you get random Facebook or Twitter experts? You need people who understand your brand deeply.

3. Be Strategic with Video Marketing

brand identity

Video marketing benefits many businesses including accounting firms. It helps put faces to the brand and makes you more relatable to your audience.

Moreover, Americans are voracious YouTube viewers. According to Statista, the number of YouTube viewers in the country will increase to over 200 million by 2022.

However, like in your social media, video marketing needs planning, particularly with content. After all, production takes time and even lots of money.

Be strategic with these ideas:

  • Don’t be afraid to explore different trends. These days, comedies and day in the life are two of the most popular kinds of content. You can create scripts that fit these types while keeping it accounting-related. For example, shoot a day-in-the-life video of an accountant.
  • Talk about current events.¬†According to PC Mag and Statista, only 12% of content uploaded in popular YouTube channels talk about politics or current events. It means you have a chance to compete or even dominate this niche. For accounting-related content, you can discuss changes in regulations or the effects of policies on the profession and reporting.

Creating a digital presence for your accounting firm takes hard work, but the rewards are worth it. It helps foster better relationships with your clients and attract leads so that you can continue to grow your business.

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