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Take Full Advantage of Technology to Sell Your Home

Selling your home can be tough, especially if you’re facing stiff competition from other sellers or if it’s been a while since you last sold one of your properties. With that said, it’s vital to take advantage of all the technology available to help you sell your home faster and for more money than you otherwise would have.

Technology has been advancing in leaps and bounds over recent years. You might think that technology is only useful for industries such as manufacturing, but it can also be hugely beneficial when selling a home. Here are ways to use technology to sell your home more profitably than before.

Start With an Online Presence

Even though you can’t click a button and have your home sold, being online is a great way to start selling it. If you don’t already have an online presence, now is a good time to get started. Start by creating a professional-looking profile for yourself on Facebook and LinkedIn, which are both free and easy ways to show prospective buyers that you’re serious about selling your house.

Photograph Your Home Well

It can be a very stressful time in your life, especially if you’re moving across town or into a new neighborhood. There’s so much to do, including hiring movers, packing and unpacking boxes, planning for any repairs needed on your house, and making sure everything is properly cleaned. But it can be worth the effort to decorate it and take photos in its full potential to sell faster. You may even have to move furniture around so that potential buyers can visualize their new furniture in your space.

Make Video Tours Using a Drone

High-quality aerial videography is now more accessible than ever. If you’re selling a home, it’s worth investing in drone videography—especially if you live in an area that would benefit from aerial videography, such as an open floor plan with expansive windows and skylights. A bird’s-eye view of your property can help showcase your space. When creating your drone video, keep it short and sharp. Ideally, your video should last about one minute at most.

List Your Home on a Website

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With the number of technologies, you can use to sell your home, a good place to start is listing it on websites that allow buyers to browse listings. If you’re not familiar with these kinds of sites, think of them as real estate agents’ version of Craigslist—an online marketplace where sellers can list homes for sale and buyers can find listings that match their search criteria. You should also consider building your own website and hiring responsive e-commerce web design services, which will help you attract new customers and establish your brand image. If you want to include multimedia in your posts or add links to videos, images, or external resources, you can do it anytime.

Use Real Estate Apps

Several apps can help you list and sell your home for more money. It’s as simple as snapping a few photos, uploading them to one of these marketplaces, and adding information about your listing. Many real estate apps also allow you to see how much traffic your listing is getting so you can compare performance against others in your area or neighborhood. Choose a marketplace that works best for you, whether it’s Zillow or Redfin, then monitor and adjust accordingly.

Bring Tech to Your House

With the rise of tech, it can be a good idea to incorporate it in your home to make it sell better and even higher than the intended price. You can replace that old boxy TV with something sleeker, modern, and high-tech. Not only will these small changes make your home look more appealing, but they can add value as well! Adding things like CCTV cameras also create a sense of security for them. So go ahead and upgrade what you already have at home or invest in some new tech that might help to elevate its value!

Use Social Media Platforms Effectively

At a minimum, you’ll want to create a profile on at least one social media platform, like Facebook or Twitter. But some home sellers even go as far as writing brief bios on every site they can think of! Use social media that can help you reach your target audience and make people more likely to pay attention to your updates and messages. Just be sure that your posts are relevant and interesting so people will keep coming back for more.

The power of technology is hard to deny, and it should be a useful tool in your arsenal when it comes to selling your home. Instead of being afraid of technology, use it to your advantage. You might find that these tips help you sell faster and for more money. It never hurts to experiment!

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