Did you know that beekeepers who manage apiaries can earn as much as $120,000 in New Zealand? Before you can start this business, you would need the basics, which include the honey extractor gear and the equipment and tools to take care of the bees.
There are also plenty of ways you can market your product to attract local customers and sell more honey. One way is by appealing to people’s need to look attractive and young for as long as possible. That is why honey is in such high demand within the cosmetic industry.
Here are the different ways to market honey uses to appeal to the beauty industry:
1. Honey is anti-inflammatory
Honey has plenty of properties that make it an excellent product for the skin. It has anti-inflammatory properties, which means that it helps to reduce swellings. It also has antioxidant properties that enable it to correct the visible damage to the skin while repairing it. For this reason, honey can be used to treat eczema and acne.
2. Honey is antibacterial
Honey helps in the production of cytokine. Cytokine is usually secreted by immune systems cells. When honey stimulates the production of these substances, it helps improve your immune system and its response to anything that poses a threat to your health. It, therefore, helps in reducing inflammation and pain.
Also, honey’s antibacterial property helps in the healing of wounds and burns. It may be used in the treatment of bedsores and skin ulcers as well. By using it as an antibiotic, people dealing with injuries and sores can reduce the rate of infection that may cause additional health complications.
The healing properties of honey make it a proper treatment for skin conditions, such as psoriasis and dandruff. These conditions tend to destroy the appearance of the skin by making it flaky or causing scars. So being able to reduce them would be a relief for anyone dealing with these issues.
3. Honey is moisturising
Do you know why many people like to use honey as a facial mask ingredient? It is because honey is moisturising.
Raw honey is a humectant. As a humectant, honey can absorb the moisture that is in the surroundings. This process helps to hydrate the skin, which makes it soft and leaves it glowing. It is why honey is such a good home remedy for sunburns as well.
4. Honey is an exfoliator
Honey tends to form granules over time. That gives it mild exfoliating abilities. These exfoliating abilities are enhanced by adding sugar to make a mask. As an exfoliator, honey helps to remove dead skin cells, which tend to clog your pores and make it look dull. Honey also opens up your pores and gets rid of blackheads.
By using this substance, people can improve the brightness of their skin and make it appear smoother.
5. Honey is an emollient
Honey has emollient qualities. That means it reduces wrinkle formation and softens the skin. Using it helps you look more youthful for a longer period.
As a beekeeper, you don’t always have to target the international market. Your local market can be just as good to get your company going. One thing you can do to focus on this target demographic is to show people how great honey is for their appearance.