As a business owner, you must have heard by now through research or a trusted SEO consultant that your business’ brand and online platform needs to be optimized for search engines. After all, optimization can put your website higher on the search results page. But just how much does the ranking matter? What other real value does SEO offer and why is it important?
These 7 benefits should shed some light on why your business needs SEO, regardless of your business’ size or industry.
Increased Traffic
Different search engines contribute to the visibility of a brand, but Google enjoys a huge portion of the search market with about 75% of the total search market. Thus, it will always work in your brand’s favor to be highly visible on Google.
The more you show up at the top of a Google search results page, the more opportunities you have to get searchers to click on your link and visit your site. With a constant stream of traffic coming through, you’ll have more chances of completing a conversion or an engagement. Your brand can achieve this using a combination of quality SEO and a quality website.
Credibility
The goal of SEO is to build a good foundation for an effective website that offers a clean user experience. Such a website can be easily discovered in search because of the credibility and trust of the brand along with its digital properties.
Authority is earned as a result of different factors. But just like in real life, trust and credibility is not built overnight. Making your brand an authority in a subject or industry takes effort, commitment, and patience, as well as offering a good and valuable service or product that will make the customers trust your brand.
When it comes to search results, the sites on the first page are generally deemed as the most valid answers to search queries. This is why these days, if your site is at the top of search results especially Google’s, you’ve positioned it as a trustworthy and credible source.
Enhanced User Experience
Google is now more of an answer engine that offers users’ needed data directly on the search engine results. This is an example of creating a strong user experience. The goal is to offer users the information they need in fewer clicks quickly and easily.
In relation to this, Google interprets a website user’s experience as “good” or “not so good”. A favorable user experience is now a crucial element to the success of a website. If customers can’t find what they’re looking for, your site ranking and performance will likely suffer, which will affect the brand negatively.
Cost-Effective Type of Marketing
When your site starts to rank well for your chosen keywords, you gain consistent traffic provided by the specific search term. Thus, the flow of potential customers coming in continues.
One of the more economical types of digital marketing, SEO costs some money but is relatively inexpensive and worth it in the long run. Keep in mind that SEO is not a mere marketing cost. Rather, it is a wise business investment. Good implementation of SEO will benefit you for years.
Consistent Traffic in the Future
When you do your research on SEO, you’ll hear that results won’t happen overnight and that it’s a continuous process. That is true. By investing in SEO, you need to know that you most likely won’t be seeing the results for several months. However, once the efforts begin to work, you can expect to gain free traffic in the future.
Paid ads could result in a higher number of customers at the start, but when you stop paying, the benefit will end.
24/7 Visibility and Lead Generation
When your site is ranking through SEO, the awesome thing is you’re always visible to your potential customers. This means your site can receive traffic all day and all night and this can turn into sales or leads.
If you had salespeople emailing or calling potential customers, there would be breaks because your salespeople need to sleep and take vacations. Well-implemented SEO can be a sales and lead generating machine.
Measurable
SEO is highly quantifiable. Through Google Analytics, you’ll be able to see traffic volume and how it correlates to your organic search goals. Additionally, you can use Google Search Console to know which keywords drive traffic. This is important data that will allow your digital marketing plans to be more successful.
With its multiple benefits, SEO is clearly an essential investment for your business. By implementing it, you’ll surely find your brand reaping the rewards.